Yamaha India launches YBR 110

Yamaha India launched its new commuter segment motorcycle -YBR 110, in the Indian market, priced at Rs. 41,000 (ex-showroom, Delhi).

Yamaha had launched the YBR as an concept model at the 2010 Delhi Auto Expo and wanted to launch a new bike at an affordable price that would give satisfactory mileage. Yamaha plans to replicate the success of FZ series with the launch of YBR in the entry level segment.

The 4-stroke YBR 110 comes with a 106 cc engine and has 4-speed gearbox and one similar to the Alba.

The company currently sells three products in the mass segment -Crux, Alba and G5. While Crux comes for Rs. 34,990, Alba and G5 are priced at Rs. 41,000 and Rs. 43,380, respectively.

Yamaha YBR will be available in 3 colours – Black, Red and Black & Red combination. The new model is targeted at middle income class people who want to have a stylish and comfortable commuter bike.

The company’s current product portfolio includes high-end bikes -VMAX, MT01 and YZF-R1. It also sells Fazer, FZ-S, FZ16, YZF-R15 and Gladiator in the premium and executive segments.