Toyota to launch Lexus brand in India

Considering the booming Indian economy and the rising incomes and spending levels Toyota is planning to launch its luxury brand the Lexus in India. A top team of Lexus from Japan have arrived in India to finalise the roll-out plans.

Lexus is planning to setup dealers in India, and the team is currently looking at potential dealers and trying to convince them to set up shops in India. Currently one can only import a Lexus brand from a grey importer and is not officially available as other luxury brands like Mercedes, BMW & Audi.

Once Lexus opens showrooms in India customers can have a closer look and also it will help Lexus build its brand in India.

If plans go right Lexus may launch its car by 2011 and will be offering the entire range of cars from luxury sedans to SUV’s. In the sedan range Lexus sells LS, GS, IS, and ES. In the SUV range Lexus sells X, LX, and RX. The GS, LS and RX hybrids, SC coupe and the ISF performance cars.

The Lexus brand has tremendous market value in India and many think it can be a runaway success on par or better than BMW or Mercedes-Benz.