Yamaha to launch YBR and SZ in India

Yamaha plans to launch the YBR, a 110cc motorcycle on 14 April. This will be followed by the SZ, another model in the 125cc segment, in the second half of the calendar year.

Yamaha had showcased these bikes at the 2010 Delhi Auto Expo. The bikes looked production ready and look good in flash.

The SZ concept will fight the 125cc segment along with Honda’s CB-Stunner, Hero Honda Super Splendor, Bajaj Discover 135 and TVS Flame.

Yamaha is currently a small player, with less than 3% marketshare in the 9 million-unit Indian two-wheeler market. But it is eyeing a 10% market share by 2012.

The new models are crucial to the company in achieving its target.

Yamaha currently sells Alba, G5 and Crux models at the entry-level. But they have been unable to replicate the cult status enjoyed by RX100, which was phased out in the late 1990s.

But the new entry-level models will help the company diversify into smaller cities and towns and gain more popularity and market share