Mahindra & Mahindra (M&M), said its Bolero has once again emerged as country’s no 1 sport utility vehicle (SUV) for the fourth time in a row, selling a record 70,554 units in 2009-10.
This achievement also makes the Bolero the first brand in the SUV/UV/MPV category to cross the 70,000 sales mark in a year, the compay said in a statement here.
The Bolero has evolved significantly since its launch in 2000, yet has retained its core DNA of tough and rugged. Over the years, it has incorporated a host of features and aesthetics which match the evolving lifestyle aspirations of Indian consumers, the statement said.
October 2008 saw the launch of the Bolero SLX with micro-hybrid technology which ensures better fuel efficiency by reducing wastage, the statement said.